ConversionXL
APRIL 14, 2016
If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. If you’re driving traffic to a page using PPC, then your headline must also include the same keywords that your ad contains. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost).
Occam's Razor
OCTOBER 24, 2016
I did not want them to make the mistake of trying to achieve revolution at the end of the keynote, rather I wanted to give them a path to achieving a global maxima. As you make the seven choices required above, you'll lean on those three elements – and lots of conversations with key business leaders. One step at a time.
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maplebutter.com
JANUARY 8, 2013
How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? We’re considering doing SEO and PPC as well as cold calling to generate leads. Warning: Typos, run-on sentences, and crappy formatting.
Occam's Razor
JANUARY 7, 2014
An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." But with everyone doing their own thing it ends up being a structure were there are no efficiencies of scale, little incentive to innovate, and almost no optimizing for the global maxima. In Chapter 14 of Web Analytics 2.0
Occam's Razor
FEBRUARY 9, 2015
Easy question to answer, and free with Compete (remember, this is US visits only) or SimilarWeb (global traffic). I find this behavior to be a million times more useful than demographics or political leanings. The very first thing you are chomping at the bits to know is how much traffic your competitor gets! So let's start there.
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