Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Google AdWords or SEM (expensive). This is when metrics come into play.

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Revenue Acquisition Channel Campaign 60

marketingland.com

JULY 11, 2012

Affiliate Marketing. Attend Our Internet Marketing Conferences. Our SMX events deliver the most comprehensive educational and networking experiences for internet marketers, whether youre a seasoned expert or just starting out. It’s Not WHAT You Need to Go Viral – It’s WHO. Social Media |. Search Marketing |. Analytics |.

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Email Mobile SEO Search 49