If you build it, they won't come, unless.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're going to use an affiliate program so our customers sell it for us.". We're putting a 'Retweet' button inside the product to encourage viral growth.". OK, so what can you do to rise above the cacophony that is the Internet? I know of no companies who have " gone viral " because of buttons. Visibility-fail.
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