Both Sides of the Table

SEPTEMBER 17, 2013

When I tell audiences that Americans consume 6 hours of video per day people seldom believe me (thus I publish the data). As a result it only makes sense to produce the highest quality video and to market it like hell to consumers since if it doesn’t capture an audience when it runs then losses are incurred.

Video 339

Video Technical Review Distribution Aggregator 339

ConversionXL

FEBRUARY 11, 2020

But it’s a nice way to build an engaged audience if you’re just starting out. Check aggregator sites that feature tweets. Viral Content Bee , my own platform, allows users to upload (non-promotional) URLs for others to share on a variety of social media platforms, including Twitter. But there are other options.

Conversion 68

Conversion Social Media Search Campaign 68

Both Sides of the Table

FEBRUARY 8, 2015

And it’s not about aggregating traffic better. So my advice to many is to study online companies that understand how to use technology for audience development, engagement, viral distribution and subscriptions. They have a curator. And he has curated many stories. Here is an example. In this case Matt Orr.

Video 150

Video Curation Distribution Silicon Valley 150

Brandanew

JANUARY 8, 2016

In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Are you reaching the right audience? Tool 4: Buffer.

Analytics 100

Analytics Social Media Marketing Media 100