Occam's Razor

SEPTEMBER 24, 2012

A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., Revenue per Facebook-referred visitor (staying with last click attribution for now). But not, ever, in aggregate.]. from those clicks. Number of qualified leads. Too strong?

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

JULY 18, 2011

Measure retention rate over time in aggregate – or for optimal health, segment retention rate – and measure it for the various objectives you have set for your email marketing program. Not revenue. Profitability = (revenue generated – campaign cost – cost of goods sold) / # of emails sent.

Metrics 137

Metrics Campaign Email Marketing 137

David Teten

DECEMBER 3, 2019

Pacer is useful to search prior litigation, bankruptcies, etc. Some notable metrics are revenue growth rates, free cashflow, leverage ratios, historical financing amounts, returns on marketing spend, customer acquisition costs, lifetime value of customers, customer churn rates, and team social scores.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

AUGUST 12, 2015

What is revenue going to look like? A persona is an aggregate of all the traits that your customers have, so that it becomes your most common customer. I want to have enough revenue to hire a manager. We’ve got our ‘Forecast’ tab, and within the ‘Forecast’ tab, we’ve got our Revenue Forecast.

Forecast 60

Forecast Video Business Plan United States 60

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Startup Lessons Learned

AUGUST 26, 2020

We are still reeling from the first order of consequences of the pandemic, but we are also starting to see the second and third order effects, unemployment, hunger, mass bankruptcy, and the inequity and injustice of this crisis. And then I, of course, need revenue for this." And so she had an Academy. "I

Fresno 60

Fresno Community Technology California 60