Remove Aggregator Remove Business Model Remove Lead Generation Remove Viral
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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge. All rights reserved.

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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.

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Twitter Conversions: 7 Steps to Generate More Clicks

ConversionXL

Check aggregator sites that feature tweets. Viral Content Bee , my own platform, allows users to upload (non-promotional) URLs for others to share on a variety of social media platforms, including Twitter. For example, one of my Twitter lead-generation campaigns was based on giving away a free writing checklist.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ She answered, ‘We see a lot of deals.’ Her answer? ‘I I chose my words very carefully. I said we had a lot of deal flow.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

You validated our business model and added huge value to our efforts. However, as we know from the cable industry, subscription businesses can be very profitable over time. For a direct, enterprise sales business model, these thresholds are likely to be around $80,000-100,000 CMRR (approx. $1-1.2M Michael Kassing.