Aggregator Campaign Channel White Paper 
www.forentrepreneurs.com
FEBRUARY 2, 2010
Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. This is a little harder to do for channel sales, but still extremely valuable. Bookings is the pre-cursor to Revenue. But this can be expensive to increase.
Duct Tape Marketing
OCTOBER 3, 2013
What used to come across as a blatant advertisement is not just an aggregation of user testimony, or photos, or a participatory experience. To effectively make the most of their media resources, Hollister leveraged Twitter promoted hashtags to increase campaign exposure. Link to white paper – [link].
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www.kalzumeus.com
AUGUST 13, 2012
This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. One medium I’ve never made much use of personally is email.
Occam's Razor
MARCH 23, 2010
In fact smarter than you would be through any other channel on the planet! When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Even with the tools we have, in the state we have them, we can be smart. Don't fall for the FUD. See through the mistruths.
The Next Web
MARCH 2, 2014
To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?
Duct Tape Marketing
APRIL 5, 2017
This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. It pretty much powers every channel. And you can start to put that in Excel or whatever and aggregate the most popular responses.
Up and Running
MAY 21, 2014
Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.”
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