Aggregator Campaign CPA Mobile 
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.
Both Sides of the Table
FEBRUARY 21, 2010
We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. This form of advertising is know at CPA (cost per action).
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Occam's Razor
AUGUST 12, 2013
MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Campaign is defined as anything but Direct traffic.
ConversionXL
FEBRUARY 26, 2020
If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? a link in a PDF or spreadsheet, or a link within an email—especially when opened in a desktop client like Microsoft Outlook or on a mobile device). Scanned QR codes.
Occam's Razor
AUGUST 9, 2016
Next go to the report with new things that will help you drive smarter merchandizing on your mobile and desktop websites. The latter is particularly useful as an aggregated view for senior executives. Where you have CPA, it is is an even more valuable signal. ), transactions with coupon codes, affiliate sales and more.
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