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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Because of calculation costs.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Sales teams cost money, and of course, they also deliver another layer of organizational complexity. So instead of simply increasing the volume of leads on a landing page, you’re suddenly also supposed to factor in quality of leads, lifetime value, sales productivity, etc. Longer Sales Cycles and Micro-Conversions.

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