Aggregator Differentiation Direct Marketing Engineer 
ConversionXL
JULY 11, 2016
“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Report tangibly and make content marketing comparable to direct marketing channels. Pillars : Content/SEO, Paid, Growth engineering, Referrals.
Lightspeed Venture Partners
DECEMBER 3, 2010
We got everything from price comparison engines to aggregated user reviews to one-click checkout. As I’ve mentioned above, I think the exchanges will continue to make it easier for direct marketers to reach their customers. They are taking advantage of cheap media to cost effectively acquire new customers.
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