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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads. Publishers will get their ad revenue. They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g.,

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

The ability of Adhesive companies to insert themselves into the data stream, which existing marketplace players will enable and encourage this, and exactly who the ultimate beneficiaries are (not to mention who is being disintermediated) are key components to a company’s ability to gain rapid market share and scale. Margin Dynamics.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

The ability of Adhesive companies to insert themselves into the data stream, which existing marketplace players will enable and encourage this, and exactly who the ultimate beneficiaries are (not to mention who is being disintermediated) are key components to a company’s ability to gain rapid market share and scale. Margin Dynamics.