Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154

Search SEO Analytics Engineer 154

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. And you also have, perhaps more useful, the industry wide acquisition strategy distribution.

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

SEPTEMBER 29, 2009

You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution). You can measure this at an aggregate level, or you can measure it just for your campaign traffic. All well and good. Here is the minor problem.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

MAY 27, 2020

Whether you plan to write the copy internally or hire an experienced B2B copywriter, the cost per 2,000-word post can surpass $500, even if you’re doing the bulk of the work yourself. Another great example of linkable assets are pages that aggregate industry stats, like this one. Growth Design does an amazing job at this.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: No company hires anyone called a Reporting Squirrel. Everyone hires what they believe are Analysis Ninjas. An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14."

Analytics 140

Analytics Web Metrics DC 140