Remove Aggregator Remove Media Remove Product Development Remove Retention
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Seven Things Your Customers Can Do Better Than You

YoungUpstarts

You take that money and invest a good portion of it in traditional sales and marketing efforts — including product developers, creative people, and salespeople, all of whom are paid to figure out what buyers want and to say good things about your company — in a quest to get even more customers. In return, the customers pay you money.

Customer 168
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“Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?) But Will Define Media This Decade

Hunter Walker

Second, that community is the most powerful retention mechanism available to game developers, because you see, these “soldiers” were players in an online WWII multiplayer simulation. For example, Lenny Rachitsky writes a newsletter devoted to technology and product development. each month). Friends of Lenny’s Newsletter.

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Marching through quicksand

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, August 24, 2009 Marching through quicksand I have been spending a lot of time lately talking to people in various media companies: editors and agents, executives, journalists, producers and directors. For established media empires, this is a scary fact.

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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In other words, the minimum viable product is designed to answer the question: does the product generate enough demand and margin to support a growing ecosystem? Now consider a traditional media business.

Customer 156
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Startup Resources

www.vccafe.com

Media Temple. Social Media Tracking/Marketing. IE Developer Toolbar (for ie6 & ie7). analytics for social media and online. customer retention, churn reduction, lifetime value. social media and email marketing. Great for visualizing work of product development. Email Integration.