UTM Parameters: A Complete Guide for Traffic Attribution
ConversionXL
FEBRUARY 26, 2020
But there are cases for which a value isn’t available: Navigation from a secure (HTTPS) page to a non-secure (HTTP) page ; for security reasons, the URL of the secure page won’t pass to the non-secure page. The utm_source value tells Google Analytics the name of the website with the link that the user clicked.
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