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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

OCTOBER 14, 2014

… You can see the wisdom of not just setting a 20% aggregate conversion rate, based on the above benchmarking data. The above graph shows you the dangers of setting targets on aggregated benchmarking analysis. For this blog, Benchmarking classifies me into Internet & Telecom vertical. Direct Traffic (I get a lot of it!)

Analytics

Analytics Vertical Metrics Web

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

FEBRUARY 9, 2015

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). million Unique Visitor. million Unique Visitor.

Metrics

Metrics Analytics Non-Compete Search

StartUpRoar

Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

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