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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. A successful startup strives for this latter case.

Customer 156
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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Their product definition fluctuates wildly – one month, it’s a dessert topping, the next it’s a floor wax. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule.

Customer 167
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Audience Segmentation: Where Do You Start?

ConversionXL

Like data segmentation , audience segmentation makes it easier to uncover optimization opportunities that you might not see when looking at aggregate data. Identifying new product development opportunities you might have otherwise overlooked. Strategically expanding your total addressable market (TAM).

Audience 125
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Crisis versus Opportunity: 6 Ways to Bootstrap a Startup in a Post-COVID-19 World While Navigating the New Normal

ReadWriteStart

There has never been a viral outbreak of such magnitude before. Consequently, you’ve decided to utilize this passion and expertise to collect and aggregate social media data from some of the popular social media platforms like Facebook, Twitter, Instagram, Pinterest, CrunchBase, and LinkedIn.

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Assessing fit with the Wisdom of Crowds

Startup Lessons Learned

In order to get optimal results from a group-based effort, you need three things: diversity, Independence , and an objective method for aggregating results. Aggregate results carefully. Let me briefly summarize the part of the book I find most helpful (leaving a few out, which arent germane to todays topic). Not all crowds are wise.

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90 Things I've Learned From Founding 4 Technology Companies

betashop.com

It has been awesome, flattering, and humbling to see that post went viral and has been seen by so many thousands of people — mainly aspiring entrepreneurs — and has been translated into many languages. 90 Things I’ve Learned From Founding 4 Technology Companies. Traction begets more traction if you are able to jump on it.