The Startup Magazine
JANUARY 31, 2024
Despite its decades-old roots, SQL is undergoing a renaissance, buoyed by SQL tool advancements in a variety of data-related tools. What Is SQL? SQL is a standardized programming language specifically designed for managing and interacting with relational databases, where information is stored in interrelated tables.
ConversionXL
MAY 13, 2020
After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Where do my users come from?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
OCTOBER 21, 2019
Alternatives include Amazon Redshift , Snowflake , Microsoft Azure SQL Data Warehouse , Apache Hive , etc. Imagine you want to know how much revenue your campaigns generated… …and you sell houses. You can then say that userID X, who came on January 11 from Google Ads, brought us $500,000 in revenue. Another use case.
ConversionXL
JANUARY 8, 2020
Working with this dataset can be valuable in terms of understanding the underlying structure of Google Analytics data and experimenting with a number of advanced statistical and data mining techniques that can’t be applied when the data is in aggregate form (which is the norm with standard Google Analytics.). Let’s have a closer look.
Austin Startup
MARCH 15, 2017
The Data Warehouse market is typically estimated at $30 B in annual revenue and the big data components, where the largest need for performance gains resides, is growing at double digit rates. According to 451 Research , “For vendors with less than $1 B in revenue, we estimate a CAGR of 39%.”
ConversionXL
FEBRUARY 18, 2020
For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. An enterprise data warehouse for fast SQL queries. The root of this problem is hidden in the logic of both tools.
Occam's Razor
JULY 15, 2014
Or: While revenue is up by 48% profits have plunged by 80% because of our aggressive shift from to Cost Per Click as the God metric, this has brought increased sales of our loss leading products. It will have an aggregated overview of performance at the aforementioned VP/EVP level (with some context about overall business performance).
Expert insights. Personalized for you.
120 
Let's personalize your content