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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing. You have traffic, and I pay for placement in front of your audience.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Corporate Agility. Transparency correlates to agility (Does your CEO know how many tests you ran last month?). Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Start with retention.

Retention 106
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10 Rosh Hashanah Resolutions for Startup Founders

VC Cafe

Use agility to your advantage and make speed a team priority. It doesn’t matter if your company is B2B or B2C, as Y Combinator puts it, you need to build stuff people want, and obsess about making it as user friendly, friction free and smooth as possible. Need for Speed, indeed. Bill Gates , founder of Microsoft.

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Startup Tools

steveblank.com

Github - Free public repositories, collaborator management, issue tracking, wikis, downloads, code review, graphs Pivotal Tracker – Agile project management tool that enables real time collaboration. WebSequenceDiagrams - sketch sequence diagrams. Bontq – hosted bug tracking and project management needs.

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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Firebase : Are all your developers front-end engineers? Google Custom Search Engine.