Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?
ConversionXL
MAY 22, 2017
SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. We’re now at the point where you can see an automated “personal email” from a mile away. While the MQL model asks first “What’s the email of this contact? Image Source. The rise of PQL over MQL model.
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