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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

SaaS stacks give companies the agility they need to move fast, but often they are the cause of a huge data fragmentation. We’re now at the point where you can see an automated “personal email” from a mile away. While the MQL model asks first “What’s the email of this contact? Image Source. The rise of PQL over MQL model.

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. Four Steps primarily centers its stories and case studies on B2B hardware and software startups. Expo SF (May.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Id also welcome nominations over email , if you have someone you think is a good fit for the event. We attempted to use Waterfall and market ourselves as B2C. We changed our model to B2B and adopted Agile around 2002. Please feel free to send along your comments or questions about the workshop itself. It was a disaster.

Lean 60
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8 predictions that will affect the way we sell this decade

NZ Entrepreneur

It’s about becoming more agile. It’s normal to know when someone has opened an email, read page 3 of your proposal, clicked on a link in an email newsletter, responded to a post on social media, etc. Prediction: Business who deliver a sense of purpose and flexible work arrangements will continue to win the sales talent war.

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Raising Money Using Customer Development

Steve Blank

They will realize that you have built a startup that’s agile, resilient and customer-centric. Good to see someone with authority advocating an approach to building startups that we at Agile Entrepreneurs focus on, week after week. Your presentation doesn’t have a single word about Lean Startups or Customer Development. Now In Print!

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Then there is Agile for engineering. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage. You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163
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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. When they agreed to sign it, we quickly whipped it up while sitting in a coffee shop and emailed it off to them. They returned our cold intro email within 8 mins.