Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

APRIL 14, 2009

Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Go on an agile diet quickly. Great post! Expo SF (May.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

MARCH 24, 2009

As notification channels get stuffed full of these messages, customers tune them out (or platforms have to put in place dramatic limits on access). At IMVU , we would routinely find retention effects that would stem from registration changes and have impact days or weeks later. Case Study: Continuous deployment makes releases n.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Lessons Learned

DECEMBER 14, 2009

A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in? Expo SF (May.

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition.

San Francisco 68

San Francisco Lean Retention SEM 68