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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.

Demand 167
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. Your design or ad agencies can impress you with their awards, but if you’re not moving product or creating demand, you’ve missed the point.

Sales 120
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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

If youre trying to design an architecture to maximize agility, how can that work if some people are working in TDD and others not? By delegating and training, we create a corps of leaders who could step in to provide CTO-like services on demand. But along the way, something strange happened. And what about if deployment takes forever?

CTO 168
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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

There are few courses which teach aspiring entrepreneurs the skills (business models, customer and agile development, design thinking, etc.) We’ll build the class around the business model / customer development / agile development solution stack. Class Lecture/Out of the Building Assignment: How do you create end user demand?

Wiki 315
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Your Business “Driving Force”

market-by-numbers.com

If your driving force is a User Type that demands a certain level of usability and aesthetics, your product must minimally reach that level to test your objective. Essa é uma discussão polêmica e sem um claro consenso. Please Share! This post was mentioned on Twitter by Eric Ries and brantcooper, ralxz's Blogs.