Steve Blank

APRIL 30, 2009

The design was actually a negative drag on selling anything off a retail shelf. Her packaging class was so good that we sent every new marketer at SuperMac to take it. From grumbling skeptics, they all became packaging design converts. And for sure they were never going to win any design awards. What did we learn?

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Up and Running

SEPTEMBER 13, 2021

SEO optimization. To improve the chances of your website appearing at or near the top of organic search results, it needs to be SEO optimized. The Google Search Console contains a variety of reports and tools to provide insight on your website’s SEO performance and suggest fixes when Google detects issues.

Analytics 93

Analytics SEO Channel Search 93

Occam's Razor

SEPTEMBER 19, 2011

You need people with deep skills in Scientific Method , Design of Experiments , and Statistical Analysis. If you want to learn how a focus on the bottom-line, especially net profit can change your life, and I mean that literally, please see this video: Agile, Outcomes Driven, Digital Advertising. ask for a raise. It is that simple.

.Net 119

.Net Campaign Channel Analytics 119

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Some designers also hate optimizing (which is why the “41 shades of blue&# test is so famous – a famous designer claims to have quit over it ).

San Francisco 154

San Francisco Lean Metrics Design 154