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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. Technical SEO implementation for paywalled content. Avoiding cloaking.

SEO 122
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10 Reasons Your Business Website Is Struggling To Convert Sales

YoungUpstarts

Poor Design & Navigation. If the design fails to impress them, it’s very likely that they will close it. In truth, a crisp and clean design that celebrates your brand with the right colour schemes is best. Whether taking the DIY approach or using a professional web design service, mobile optimisation is vital. .

Sales 113
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Why Small Businesses Should Adopt A Geofencing Marketing Strategy

YoungUpstarts

If you own a small business, you should know that internet marketing is essential to your company’s success. There are so many great marketing strategies out there, like SEO, Local SEO, PPC ads, and more. But have you heard of geofencing? Why Geofencing Is a Great Choice for Small Businesses. .

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Lead generation strictly focuses on designing valuable offers that prospects would get in exchange for their contact details (typically an email address). Because both teams are integrated and collaborative, lead gen can design compelling, relevant offers to capitalize on the interest demand gen creates. SEO should lead with intent.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

The design was actually a negative drag on selling anything off a retail shelf. Her packaging class was so good that we sent every new marketer at SuperMac to take it. From grumbling skeptics, they all became packaging design converts. And for sure they were never going to win any design awards. What did we learn?

Sales 120
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. Innocent: Passionate Copy and Heart-warming Visual Design. ~ Innocent: Passionate Copy and Heart-warming Visual Design. We are surrounded by incredible digital experiences. So I abandon.

Web 164
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10 Tips For Creating A Successful Resume

YoungUpstarts

Use the graphic design trick of leaving enough white space between categories and around text to make the layout easy on the eye. A person applying for a marketing position might mention digital marketing, direct marketing, and Search Engine Optimization (SEO) among his or her skills and experience.

Search 157