Agile Forecast Product Development Sales 
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. In contrast, sales and marketing activities before first customer ship are adhoc, fuzzy, and don’t have measurable, concrete objectives. Freemium models have their own scorekeeping.)
Steve Blank
JANUARY 10, 2011
The VP of an operating division had run into trouble in product development; the product was late and getting later. The revenue plan had the new product baked into the numbers and it was clear that this division General Manager was going to crater his forecast (happens all the time, nothing new here.)
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Startup Lessons Learned
FEBRUARY 7, 2013
A few of the detailed case studies include: Tech legend Bill Gross building an MVP in 1999 to test demand for online car sales, which grew into CarsDirect.com. PayPal, under the leadership of David Marcus and Bill Scott, re-defining and re-engineering itself by embracing Lean Startup to improve the product experience.
The Startup Magazine
FEBRUARY 16, 2022
Others in that cohort included Zviki Shimon (CFO), Yair Areli (senior VP of global sales), Nir Mandel (VP of product management), and Aviv Canaani (VP of marketing). The promotion signals the importance of product development for the company’s growth roadmap.
Up and Running
MAY 23, 2016
In the tactics section, list your sales channels and describe how you will be selling your products. While it’s useful to be able to have a sales forecast and expense budget early on, it’s not something you need until you’ve validated your idea. This is the simplest version of your product minus the frills and frosting.
Startup Lessons Learned
JULY 6, 2011
Most of our management tools, like planning and forecasting, require a long and stable operating history. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Luckily, pre-orders (no matter how early) count as sales towards that first week's total.
Startup Lessons Learned
OCTOBER 30, 2008
Get 18 months or more of cash (runway) in the business against a conservative forecast. This can take the form of a traditional sales pipeline or a registration-activation-revenue chart. Act now, act with speed. Protect the vital core of the business.Use a scalpel to make strategic cuts. Use Google Apps. Expo SF (May.
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