Agile Internet Naming SEM 
Startup Lessons Learned
SEPTEMBER 13, 2008
Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. We would pretty much bid on any phrase that was "[name of competitive product] chat" and variations like that.
Startup Lessons Learned
NOVEMBER 7, 2008
So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.
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Startup Lessons Learned
SEPTEMBER 7, 2008
In addition to presenting the IMVU case, we tried for the first time to do an overview of a software engineering methodology that integrates practices from agile software development with Steves method of Customer Development. Ive attempted to embed the relevant slides below. What about a hardware business with some long-lead-time components?
Startup Lessons Learned
SEPTEMBER 10, 2008
Lessons Learned by Eric Ries Wednesday, September 10, 2008 Smarticus — 10 things you could be doing to your code right now Smarticus — 10 things you could be doing to your code right now A great checklist of techniques and tools for making your development more agile, written from a Rail perspective. Expo SF (May.
Startup Lessons Learned
SEPTEMBER 12, 2008
It’s easy to overestimate the impact of this kind of traffic because it just feels good to have your name and company featured. It strokes your ego. You might get a bunch of inbound emails from other press and partners, and all of these things can contribute to a feeling that you’re on your way to getting tons of traffic. .
Startup Lessons Learned
SEPTEMBER 18, 2008
All I see is a name, an icon, a price, the developers name, and a review star-rating. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. Even with only a few months of development, third parties have crammed every single category in the store full of apps. I cant really tell.
Startup Lessons Learned
MARCH 13, 2009
Who doesnt want to see their name in print? Here was our experience at IMVU, which I have seen replicated at many other consumer internet startups. Start with a five-dollar-a-day SEM campaign. Now that were beginning our first marketing, the key partners we need have heard our name long enough to trust us. Dont scale.
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