Remove Agile Remove Metrics Remove Non-Compete Remove PR
article thumbnail

Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Supplement brand loyalty metrics with qualitative measures such as brand associations and perceived quality, as these can give you insight into why customers intend to repurchase.

Metrics 157
article thumbnail

Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. After the crash, venture capital was scarce to non-existent.

Lean 335
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

There are three parts to a good competitive analysis: (1) defining the metrics and identifying the competitors you’re comparing, (2) gathering the data, and (3) the analysis. Mexican fast-food giant Chipotle has made serving non-GMO foods a key element of their brand promise. Start by defining what metrics are important.

Marketing 162
article thumbnail

The cardinal sin of community management

Startup Lessons Learned

Usually there are different segments that are loyal for different, even competing, reasons. Have you personally visited the Content Creator forums and read through the PR thread? When new changes roll out that aren't anticipated or expected - like the whole PR deal that became a PR mess - people PANIC. Desperately.

Community 158
article thumbnail

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Microsoft started down this path when they were the only game in town, explicitly to maintain their monopoly by making it as hard as possible to either port Windows apps to non-Windows platforms, or to even conceive of how to do it in the first place. Basically, the lesson in this guys argument is entirely non-technical. Get a grip.

Java 107