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Escaping the Design Trap in Agile Marketing

crowdSPRING Blog

The biggest trend in marketing in 2016 has been the idea of “agile marketing.” In a survey conducted by Workfront and Marketing Profs, roughly 30% of marketers are already using an agile methodology in their departments. Although undeniably useful, Scrum was originally created for software development.

Agile 48
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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. Jim Murphy is a long-time agile practitioner in startups. But startups sometimes have trouble applying agile successfully.

Agile 111
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Social, Agile, and Transformation: Strategic Agile Thinking: Balancing Value, Innovation and Research

ctotodevelopers.blogspot.com

Social, Agile, and Transformation. I cover several topics including agile software development, software startups, web 2.0, Strategic Agile Thinking: Balancing Value, Innovation and Research. 2) The agile "happy place". Agile teams sprint when value is known, implementation is low risk.

Agile 40
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Rally Software Acquired By CA Technologies for $480 Million

Feld Thoughts

I remember my friend Ryan Martens sitting down with me and Chris Wand around 2001 and walking us through his idea for changing the how he approached managing the software development process. In 2003 – while Agile was known – it was largely limited to ISVs and a few leading IT organizations. Get Agile with Rally Release 5.

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Skills Development in Africa: How Wide is the Skills Gap?

Transformify

20 % of the project managers are familiar with Scrum, but there are very few product managers – less than 1% of all. Java EE, Java SE, Javascript, PHP, Software, Development, Software Testing, SQL. Scrum, Agile, Product Management. Scrum, Agile, Problem Analysis, Business Catalyst, Business Analytics.

Africa 75
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Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. The Lean Startup Intensive is tomorrow at Web 2.0.

Lean 168
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The four kinds of work, and how to get them done: part three

Startup Lessons Learned

When youve mastered that, consider adding operations, customer service, marketing, product management, business development - the idea is that when the team needs to get approval or support from another department, they already have an "insider" who can make it happen. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.