ConversionXL

FEBRUARY 17, 2021

The algorithm analyzes data from your browsing history—the sites you visit and the content of those sites. Google and Facebook have been employing similar mechanisms in their bidding algorithms with great success,” says Amanda Evans, President of Closed Loop , “so there is no reason why FLoC won’t work from a performance perspective.

Caching 140

Caching Algorithm Advertising Metadata 140

Occam's Razor

MARCH 30, 2017

The solution was to leverage real-time signals like bad weather, flight delays at 5,145 airports, and other such data, combine that with ML powered algorithms to automate ads and messaging in the proximity of local airports. The team at Facebook had a very nice article that collected their guidance. All sans human-control.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Eric Friedman

MARCH 10, 2009

Darren Herman , who is a thought leader in the ad planning world, recently published Disintermediation of Online Display Advertising ( Link to the PDF ) In which he recounts the early stages of online advertising and brings you up to speed in a clear and concise way. people and algorithms. Related articles by Zemanta.

Advertising 60

Advertising Disintermediation Early Stage Algorithm 60