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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Blog posts by your development team explain the complexities of how the AI system works, highlight how you gather and parse training data, and list use cases befitting Fortune 500 clients. It can also come up in face-to-face meetings—sales pitches, conferences talks, account reviews, etc. Image source).

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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

So many are distracted by the bleeding-edge techniques and purported algorithm tweaks hyped on SEO blogs and Twitter. Leave algorithm update analysis to Twitter “celebrities” and focus instead on out executing. You have strategy, content, design, and dev—that’s at least four people. Here’s how we did it.

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Think about Performance Before Building a Web Application

TechEmpower

We’ve heard this from startup founders, product managers, development team leads, CTOs, and others who see their product gaining traction, but simultaneously see performance falling off a cliff. Too often though, it’s the result of performance needs not being properly assessed at the start of work. So, why does this happen?

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. Can offer much better data due to true user basis then tools like GO or Optimizely. It’s not cheap.