Remove Analytics Remove Churn Rate Remove Early Stage Remove Sales
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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The Essential SaaS Metrics for Growth

ConversionXL

SaaS sales and marketing teams can get overwhelmed by metrics. And while that figure is promising, early-stage SaaS companies need a ton of growth to survive. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. Don’t focus on metrics like MRR too early on.

Metrics 117
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Lean Analytics

Startup Lessons Learned

Lean Analytics is the latest addition to the Lean Series. Here's what they have to say about churn rates in SaaS businesses: The best SaaS sites or applications usually have churn ranging from 1.5% In the early days of a SaaS business, churn really doesn’t matter that much. to 3% a month.

Analytics 167
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.