Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI
ConversionXL
SEPTEMBER 15, 2016
Why You Should Link AdWords and Google Analytics. If we’re talking about optimization, we’re talking about digital analytics. Johnathan confirms that, as always, you’ll want to measure as close to the money as possible… Johnathan Dane , KlientBoost : “Optimize for sales. Not for conversions.
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