Up and Running

FEBRUARY 6, 2012

The man behind Rebar Business Builders is Bill Brelsford , a CPA turned marketing coach. Left brain vs. right brain, analytical vs. creative, tie vs. turtleneck. The question seems to imply that I escaped my accounting box and have to work to blend in, lest I am caught and sent back and forced to wear the green visor.

CPA 69

CPA Green Social Media Analytics 69

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

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Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

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Analytics Campaign Email Channel 118

Hearpreneur

FEBRUARY 12, 2017

And when my entrepreneurial celebrity idol posts wearing my product on social media twice, I’m reassured that I’m onto something. Image Credit: Dan Green. Thanks to Dan Green, Growella ! #10 20 – Use My Analytical Brain & Creative, Artsy Mind. It’s a whole new world! Thanks to Barbara Dolak, bombelle !

Entrepreneur 48

Entrepreneur Italy LLC Curation 48

Occam's Razor

MARCH 7, 2016

I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My newsletter is called The Marketing < > Analytics Intersect. Of course, measure that using the four best social media metrics !) Please do sign up. More of me.

Analytics 60

Analytics Marketing Metrics Audience 60