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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

It stands in opposition to “waterfall” production methods that treat analysis, design, coding, and testing as discrete phases – where in agile they are treated as continuous. Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. Simple to understand.

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Three Methodologies That Help Businesses Stay Creative

YoungUpstarts

A case management system (CMS) is a platform for deploying and designing solutions that assist people attain the right content, and apply analytics for faster and accurate decisions to ensure the business has a better outcome. Scrum methodology. It is a subset of agile methodology.Scrum is named after the rugby game.

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Startup Tools

steveblank.com

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

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Using independent teams to scale a small company: A look at how games company Wooga works

The Next Web

The rest are providing central services like marketing, customer care and localization (20%) or others like HR, PR, Finance, Business Analytics and teams that maintain simple services for persistence of games. We have specialized meetups for backend development, frontend development, game design, business analytics and art.

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Startup Resources

www.vccafe.com

Design/Front End: Twitter Bootstrap : Include this in your website, and you are half finished. LiveRoad : A Great IDE for design is very helpful. Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Color Scheme Designer. SEO and Analytics Tutorials. Analytics review â??

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

Looking at internal search keywords in tools like Google Analytics, Algolia , or Looker has many benefits. To find internal search data in Google Analytics, go to: Behavior; Site Search; Search Terms; Look at the “Search Term” column. If you’ve never heard the term scrum or agile before, you’re behind. Internal search.

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Product Manager vs. Product Owner Revisited

SVPG

I see this directly with many of the product managers I meet, but mostly I hear it indirectly from the countless CEO’s, developers and designers that are frustrated or confused as the skill level has in many cases fallen. Just as it’s important to get trained on using whatever analytics tools their team is using.

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