Analytics Direct Marketing PPC Stock 
Occam's Razor
AUGUST 28, 2006
Segmentation examples would include: By “campaigns” (this would include PPC, Pay Per Click, / SEM, Search Engine Marketing, and direct marketing and other campaigns you run). Do you have it in stock? This can be great source of actionable insights. Did I miss something above? Like this post?
ConversionXL
JULY 11, 2016
Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%). Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). . ‘Profit is a result of user motivation.’
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