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10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Is it increasing sales by 20 percent per quarter? Strategies for various stages in the sales cycle. Remember that each tactic needs to meet your target prospects at each stage of your sales cycle (from prospecting, to qualifying prospects, to addressing their objections, to closing the sale).

Marketing 109
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The ROI of Lead Scoring

Duct Tape Marketing

How long is the sales cycle for an ideal customer (week, month, year, etc.)? Where in the buying cycle is this lead (timeline)? Assuming you’ve configured your analytics goals, you can often see what behaviors drive goal completions; from your CRM, you should be able to track which goal completions ultimately resulted in sales.

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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

An easy integration with Google Analytics will let you see which customers ended up converting and you will soon be able to write your own success formula. Another way for you to get customers is to go after a certain group of prospects by cold calling and mass email, this is called Outbound Sales. And by that I mean get used to it ”.

Sales 60
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.