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Meet our Startup Chica Committee Members

Austin Startup

Responsible for driving industry-leading conversations and creating unique gaming experiences, Estevan leverages his extensive background in the game industry alongside the explosive creativity of SXSW to create one of the most unique conferences in the country. Bianca enjoys traveling and hiking in national parks.

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How a Small Business Can Compete With the Big Guys at SEO

Up and Running

So, be selective: Optimize for a small set of keywords that you could compete on and have a high probability of conversion. Terms with high-conversion potential are vastly more cost effective. It’s a great starting point and goes over the basics in manageable chunks, gradually going into more detail. Look for “long tail” terms.

SEO 60
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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Even though social media and internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family. says Dan McGinn, president of a research and strategy consultancy in Arlington. Yes, our preferences evolve as the society evolves. Now it is an SUV.

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Austin, Meet Dallas

Austin Startup

At UT Dallas, as we call it for short, I’m a clinical associate professor in the Jindal School of Management , where I teach entrepreneurship. But the real story of Dallas risk capital is the enormous amount of private wealth, managed by family offices. That’s something with which all Texas entrepreneurs can agree!

Dallas 60
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Texas Startup Manifesto 2.0

Austin Startup

The University of Texas System is massive including UT Austin , UT Dallas, UT Arlington, and UT San Antonio. While Houston may have the most endowments and pension funds, when looking at the top five by assets under management, three are based in Austin?—?the These are all potential customers and strategic partners for startups.

Texas 90
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Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

Even though social media and the Internet rule, customers make purchase decisions using a combination of old media, new media, and conversations with friends and family. (To It’s your responsibility to be aware of them and manage them accordingly. Image Source). Yes, our preferences evolve as society evolves.

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Sketching A New Mobile Web

mobile.smashingmagazine.com

This also moves conversation in the right direction, getting your stakeholders excited about how the website plays a role that extends beyond the screen and into people’s lives. This is further complicated by the fact that many designers are still having trouble convincing management of the importance of responsive/progressive design.

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