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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

SEPTEMBER 15, 2016

This will then allow you to set new CPA goals and potentially allow you to bid more aggressively on certain keywords that have a better sales conversion rate than others. A while ago, I wrote an article on the most common PPC mistakes. Johnathan names single keyword ad groups (SKAG) as an example. The Basics. via AdEspresso).

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PPC Software Review Campaign Analytics 48
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

APRIL 6, 2016

And most of those articles are written by professional bloggers, not optimizers. S pecific (distinct, descriptive, named, detailed, precise). Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Increase LTV –> higher CPA.

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Retention Algorithm Software Review Conversion 48
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