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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. The most common sender names include the actual name of a person within your company or the name of the company itself. HubSpot chart showing best time of day to send email for max clickthrough rate.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. A Brief History of Marketing Technology Software.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Promotional giveaways are a tried-and-true way of building consumer awareness and getting your name out there, sometimes literally. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Promotional giveaways are a tried-and-true way of building consumer awareness and getting your name out there, sometimes literally. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more.

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5 Characteristics Of High Converting Headlines

ConversionXL

You probably see dozens of articles like this every day. As I wrote this article, I went over to Twitter. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. Heck, I even used this technique for the article title you’re reading now.

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The Definitive Guide to Video Prospecting

ConversionXL

In today’s article, we’ll focus on one specific type of prospecting message and its uses—video. You can also give your audience a name at this point. As you can see, it addresses the prospect by name but the message itself is obviously tailored to where the prospect is in the funnel: in this case, they just signed up for the service.

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19 Things We Can Learn From Numerous Heatmap Tests

ConversionXL

Abandon automatic image carousels and banners for better clickthrough rates. This phenomenon has been discussed more in this article. There has been more talk about this in this article. Summaries are better than full articles in blog structures. 37signals does this well with Highrise. Image source.