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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. The most common sender names include the actual name of a person within your company or the name of the company itself. HubSpot chart showing best time of day to send email for max clickthrough rate.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. The “themes” which I’ll talk about throughout the article are simple.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?

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