Audience Campaign Pay to Play SEO 
Duct Tape Marketing
FEBRUARY 14, 2018
Although many of my colleagues in the SEO world were surprised when I transitioned into the adjacent world of email marketing a year ago and launched Tidings , I hope you’ll understand why after reading this column. Campaign “design” is potentially the most technical aspect of the bunch. (As Minimal Technical Costs. But I digress.).
Duct Tape Marketing
APRIL 30, 2015
In order for that content to be effective you need an audience, you need eyeballs and traffic. Finding that audience is often the hardest challenge. Social media is becoming an increasingly pay-to-play environment, especially on Facebook. Social and Guest Blogger Networks.
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Duct Tape Marketing
DECEMBER 23, 2019
But beyond that, the format appeals to the needs and sensibilities of a modern audience. So, pay to play is definitely here. In fact, never abandoned your website, SEO, or content. They have all the important tools you need for paid traffic, social media, PR, and SEO. I certainly know I’m that way!
The Startup Magazine
JANUARY 31, 2022
Regardless of whether or not you’ve raised capital, you’re severely sensitive to the limits of what you can do in a pay-to-play world. The point of it all is to educate and entertain the consumer in order to build brand awareness and enrich the connection with your audience. What do you know about your audience? .
ConversionXL
JANUARY 18, 2022
Social media lets you get close to your target audience and build relationships that put your brand top-of-mind when they need you. It also helps you learn about your audience, gaining qualitative insights that help you understand their unique pain points and how you can solve them. They know there’s pay-to-play stuff.
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