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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In the Weeds, talked about some outside of the box campaigns with real businesses. And imagine, I know you've had this experience, I bet everyone in your audience has had this experience where you, you gotta do goals.

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Transform Data's Impact: Pick The Right Success KPI!

Occam's Razor

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign. Bad Success KPI.

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