Duct Tape Marketing

NOVEMBER 9, 2022

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. And imagine, I know you've had this experience, I bet everyone in your audience has had this experience where you, you gotta do goals.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Duct Tape Marketing

MAY 25, 2017

If you’ve spent any time working in administration, management, marketing, or sales for a larger company, then you understand that the mentality there is a totally different beast, in general. It’s simply a matter of understanding your specific audience’s needs and how those needs translate to online searches. Keywording.

SEO 56

SEO Small Business Metadata Software Review 56

Occam's Razor

AUGUST 22, 2022

You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), The challenge occurs when the Success KPI for all of the above campaigns is set as In-Store Sales. Fish swim. [ Lots of headroom!

Metrics 105

Metrics Campaign Analytics Framework 105