Up and Running

AUGUST 17, 2016

Your spend must be based on your target audience. Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not. Disintermediation marketing targets such customers to convince them of the value offered by a real estate professional.

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Disintermediation Marketing San Francisco Social Media 60

Occam's Razor

MARCH 30, 2017

While we all work to do that (and it really is your problem to solve primarily and not a vendor’s), it is important to realize that each marketing channel has gotten so much more advanced in being able to identify a singular human on it’s own platform. Yes, a silo but so much better than 2015. A 30 point increase in conversion rate.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Rob Go

JANUARY 21, 2016

These are companies that offer consumers a product or service (or both) that they are paid for (as opposed to consumer audience businesses that are monetized through advertising). One very broad category of companies are what I’d call consumer transactional businesses. The product or service is better than what else is out there.

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Disintermediation Distribution Demand Flash 28