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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

SEPTEMBER 15, 2016

New people constantly enter and leave the target audience. 2) For Facebook Ads, you’re sometimes targeting a static audience with very few people who enter or leave the audience, so ad fatigue rates are much higher, which means that you need to keep the creative up. Not for conversions. Is a CTR of 20% good or bad?

PPC 48
PPC Software Review Campaign Analytics 48
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

APRIL 6, 2016

People hate popups, but they increase conversions. Emotional Content Strategy (using emotional triggers to target your audience). Learn as much as you can about your audience. It’s your job to identify your audience’s dreams and then address that on your landing page. If you have 0-10 conversions, etc. Automation.

Retention 48
Retention Algorithm Software Review Conversion 48
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