Duct Tape Marketing

JULY 21, 2022

So let's talk, I mean, I'll give you the really big question that you could probably talk the rest of the show for, but you know, our, you know, what's the growing importance of images in search, you know, what are all the factors that are leading us to talk about this thing? If Google includes an image in your organic results. powered by.

Search 75

Search Technical Review Clickthrough Canada 75

ConversionXL

JULY 8, 2014

Different techniques work better for different audiences. You know your audience best. The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. Nonetheless, the data does point to these characteristics as being effective most of the time.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Single keyword ad groups are, as the name suggests, ad groups with just one keyword in them. to 7.95 (out of 10). How’d we do it?

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

JANUARY 3, 2013

Abandon automatic image carousels and banners for better clickthrough rates. A non-clickable, informational element about pricing on the frontpage gathered the most attention because of its color contrast with the surrounding area – Diverting away attention from the rest of the page. Image source. Image source.

Clickthrough 134

Clickthrough Conversion Advertising Stock 134