Remove Audience Remove Conversion Remove Kansas City Remove Lead Generation
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Must-Have Website Elements for Professional Services

Duct Tape Marketing

It needs to act as an actual tool for your business and work as a lead generating machine. You need to instill confidence in your audience. Educate and inform – Help your audience understand what their problems and challenges actually are and how to solve them. Speak to your specific audience.

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Transcript of How to Start Your Speaking Business

Duct Tape Marketing

That’s all that they you’re brought in for, and others to speak more for, let’s say, lead generation, for some type of coaching, or consulting, or marketing, or some type of service based business that they’re offering or operating on the back end. I serve this audience in this way. Is it Q something?

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Why Paid Search Must Be Part of Your Mix

Duct Tape Marketing

If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation? I recently did a search for a local business: I Googled plumbers in my hometown of Kansas City. Why does it matter for your business?

Search 71
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How to Do Keyword Research for Content that Generates Leads

Duct Tape Marketing

The person who searches for “home remodeling ideas” is probably looking for something different than the person who searches for “best home remodeler in Kansas City,” right? You understand now what your audience wants, it’s time to create content that gives them just that. Turn to Auto-Suggest.

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Transcript of Why Sales and Marketing Need Each Other

Duct Tape Marketing

And you are based in Kansas city? John Jantsch: I am in Kansas City, Missouri. They want to drive conversion, they want to drive the sales closure. From my perspective, if that’s the case there should be a very honest conversation between sales and marketing. So Pam, thanks for joining me.

Sales 57