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Snyk: How Freemium Can Help Your Start-up Grow from Series A to $2.6B in 30 Months

Cracking the Code

Snyk was founded with the mission to help developers make their code secure, providing a platform to automatically assess and remediate open source vulnerabilities. The company’s success has been largely driven by its developer-led freemium model, going from Series A funding to a valuation of $2.6B in just 30 months.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

What the sheet shows is that each customer is costing you $100 in just lead generation expense. To adapt to this, the new business models make use of a variety of techniques described below: Extensive use of the web to drive lead flow. Those trials are then shown converting to paid customers at the rate of 10%.

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Google Analytics 102: How To Set Up Goals, Segments & Events in Google Analytics

ConversionXL

Some of you out there may find this Google Analytics feature overview to be mostly review. Armed with these details, you can making more educated decisions about how to serve your audience. Clicking on the Actions menu next to each of the built in Segments gives you two options: Copy, and Build Audience. That’s awesome!

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