Up and Running

DECEMBER 16, 2014

The way that I define PR, basically, is that it’s raising your visibility to your awareness, to your target market, in a unique and differentiating manner. Also, what differentiates that is critical. Absolutely, you need to differentiate yourself, and what you do, and how you do it. They’ll keep talking and talking and talking.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

YoungUpstarts

OCTOBER 11, 2015

Before proceeding with the enumeration, though, it’s important to emphasize that webinars are not just what many would likely think of as “seminars on the web.” A highly informative webinar that audiences find useful is capable of convincing potential customers to buy or subscribe to a service.

Reputation 100

Reputation B2B Campaign Web 100

Duct Tape Marketing

FEBRUARY 24, 2022

Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. In this episode, I talk with Michael DeLon about how publishing your own book helps you not only demonstrate your expertise but also differentiate yourself from your competition.

Differentiation 96

Differentiation Audio Programming Non-Compete 96

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Volunteer to teach seminars through your local Chamber of Commerce about your area of expertise. Marketing gurus often refer to it as “differentiation.” Run market research on the cheap by using Google Adwords to target an audience.

Small Business 167

Small Business Marketing PR Social Media 167