Audience eCommerce PPC Social Network 
YoungUpstarts
NOVEMBER 6, 2019
Do you want a target audience to gain greater awareness of your offering as a viable alternative (Brand Awareness)? Do you know your target audience well enough to fully understand the problem, and how your product delivers the right solution? Are you simply looking for more people to buy your product (raw traffic)? Brand Awareness.
ConversionXL
JANUARY 29, 2016
What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. You already know retargeting works. It’s an afterthought.
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Occam's Razor
AUGUST 11, 2015
I want to know what Social Network people are coming from. Do notice the clever use of the filter (Social Source Referral Exact Yes) above. It was deeply frustrating to keep track of social networks (they come and go every day!). Lastly, remember the hypothesis that most Social consumption is mobile?
Duct Tape Marketing
MAY 4, 2016
Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. Marin Software – Optimize your Search, Social & Display ads across channels and devices. WordStream – Service that manages PPC campaigns, but great info too. Further Reading.
Occam's Razor
OCTOBER 24, 2016
The CMO expressed a desire for the audience to learn about advanced attribution strategies. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion. mindblowing.
ConversionXL
SEPTEMBER 24, 2020
Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Finding your target market for PPC and display ads. Don’t approach PPC with a “set it and forget it” attitude. high converting ecommerce site; 4.
ConversionXL
MAY 22, 2014
This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. The simple answer is to focus on crafting quality headlines, show stopping graphics, or difficult to forget experiences and showing them to a highly targeted audience. The question is – how?
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