Duct Tape Marketing

DECEMBER 6, 2023

Frank Cowell is a speaker, best-selling author, and entrepreneur in the San Diego, California area. Frank underscores the power of intimate knowledge about your audience, advocating for the ownership of a specific niche to navigate technological shifts successfully. So it's kind of a yin and yang thing there.

Revenue 82

Revenue Campaign Audience Technical Review 82

Duct Tape Marketing

AUGUST 28, 2018

How to Find Your Audience on Facebook. Creating lookalike audiences is another key component to optimizing your Facebook advertising. Facebook allows you to upload a list of your current customers, and then they generate a list of users who have similar attributes to those with whom you already do business.

Search 69

Search Small Business San Diego Advertising 69

Duct Tape Marketing

NOVEMBER 29, 2023

Key Takeaways: Phil Mershon emphasizes the importance of understanding the customer journey, surprising and delighting attendees with unexpected elements, and transforming event audiences into a supportive community. 07:52] How can you serve both audience and community ? [09:45] How do you view audience versus community?

Social Media 63

Social Media Community Audience Media 63

Hearpreneur

JANUARY 3, 2020

Showing my face and connecting with my audience is key to gaining their trust. And my personalized emails helps build an emotional bond with my audience so that I can serve them better. I also plan on opening a new location for our agency in San Diego, by April 2020. I hope to continue this in 2020 and beyond.

Entrepreneur 97

Entrepreneur Technical Review San Diego Software Review 97

Duct Tape Marketing

NOVEMBER 9, 2016

If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well as audience building. After deciding law school wasn’t the right fit, he ventured into the corporate world and lived in Boston, New York and San Diego – where he discovered podcasting.

San Diego 68

San Diego IP Boston New York 68

Duct Tape Marketing

NOVEMBER 9, 2016

If you’re a longtime reader you know that I think podcasting is an amazing tool for lead generation as well as audience building. After deciding law school wasn’t the right fit, he ventured into the corporate world and lived in Boston, New York and San Diego – where he discovered podcasting.

San Diego 65

San Diego IP Boston New York 65